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Welcome To Paramount Tea Marketing (p) Ltd
A Tea Auctioning organization founded by Late Mr. Vijay Dudeja in1987. In May 1988, the shares were taken over by Mr. P.R.Ninan. Over the years, Paramount Tea Marketing (PTM) has established strong credibility due to its reliability, profound knowledge of Tea, markets and its customer -centricity towards both, Producers and Buyers. This pursuit of overall excellence has made PTM emerge as amongst the largest in its segment. In its growth path over 25 years, Paramount is seen as a dynamic auctioning organization- being nimble and aligned to the positive challenges and changes of the industry, This has made PTM contemporary and always relevant to its customers. Importantly, it has demonstrated that business can be built only on the strong foundation of strong core values and people
PTM’s auctioning network today is pan India , with offices at Cochin, Coimbatore and Coonoor in the South - and Kolkata, Guwahati and Siliguri in the North India. In other words, PTM is present at each of the auction centers in India.
In the South, the operation is run under Paramount Tea Marketing (SI)- registered in 2002 with a Tea Board License to operate in Cochin, Coimbatore and Coonoor. In North India, the operation runs as Paramount Tea Marketing Private Limited.
Our Vision
Whilst meeting the needs of the Industry to emerge as a long sustaining, reliable, robust and leading Tea Auctioning House where we create value for all our stakeholders.
Our Mission
To profitably grow a healthy portfolio of business partners through our specialized market insights, where we co-create value and thus build sustainable relationships.
Our Values
Integrity, commitment, and accountability will be the key values that will drive our growth aspirations. We also believe that our value systems and people-centric culture , will guide us through this growth path in a inclusive manner.
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Important Information
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Key Indian Origins
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Darjeeling
Darjeeling – Nestling in the foothills of the snow capped Himalayas,grows the world’s most sought after tea. No. other tea anywhere in the world has its unique ‘muscatel’ flavor and exquisite bouquet. Darjeeling Tea is a protected Geographical Indication.
Assam
Assam – to the far northeast of India – the land of the one – horned rhino and the mighty river Brahmaputra, has the world’s single largest contiguous area under tea cultivation. The rich Assam tea is famous for its strong, bright and full-bodied liquor.Assam Orthodox tea has been registered as a Geographical indication in India.
Dooars
Dooars - are the floodplains and foothills of the eastern Himalayas in North-East. This region is divided by the Sankosh river into the Eastern and the Western Dooars. The teas from this region are coloury and full bodied and ideal for blending.
Nilgiris
Nilgiris – or ‘The Blue Mountains’ is a picturesque range of undulating hilly landscape in southern India. Nurtured in these slopes is the renowned Nilgiri tea, known for its fragrance and briskness. Nilgiri orthodox tea has been registered as a Geographical Indication in India.
Kangra
In Himachal Pradesh, North India, tea is grown mainly in the Mandi and the Kangra districts. Below the towering and exquisitely beautiful snow clad Dhauladhar mountain range, tea is grown on the gentle slopes of the outer Himalayas. Kangra is famous for its distinctly flavoured tea with a unique flower like fragrance with refreshing green note accompanied by characteristic heavy note. Kangra Tea is a Geographical Indication.
About Us
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Paramount Tea Marketing is the largest broking firm in South India and amongst the top four Brokers in North India. We have manufacturing knowledge and experience for ALL tea origins and style, which makes our skill versatility, beneficial to our sellers. We have Leadership in our Private Sale business, which assists the major buyers who supplement their auction purchases through this sourcing route. Private sale business thus ensures a win-win situation for all stakeholders.With our presence in all Auction centers, PTM offers flexibility of marketing channels to our sellers. PTM also backward integrates buyer and consumer insights for the benefit of sellers, to enable them align their manufacturing business strategy accordingly.
The Tea Industry largely consists of three sections :
- Producers
- Brokers or Auctioneers
- Buyers
Our Value Addition to Producers
- Advise on Quality and Manufacturing - raising the ‘quality bar’ for them is the end objective .
- Advise producers on Market fundamentals - Crop, consumption, Exports, Buyer quality needs, price trends and extending scenario planning options to enable sellers take the right business decisions.
- Valuation of Tea - done by qualified tasters based on quality and other market fundamentals. This enables the seller to determine his position on the quality - price grid.
- Marketing the Tea - through the auction and private channels thus acquiring for them the best prices and reliable portfolio of buyers.
Our Value Addition to Buyers
- Source from producers, the tea required for blends, packeting or mere trading.
- Tea valuation – of teas being offered for sale, thus giving them a guideline for economic sourcing.
- Data mining – sharing of relevant data with buyers, thus facilitating management decision making.
Why we feel we add value
- PTM being the largest broking firm in South India and amongst the top four in North India can leverage on its scale and width.
- We have manufacturing expertise in ALL origins and style thus our producer gets the benefit of our versatile tea knowledge . The buyer gets his desired quality at optimum prices. PTM has leadership in Private Sales/alliances with major buyers who supplement their Auction purchases through private sales.
- PTM offers flexibility of marketing channels to our sellers, with our presence in all Auction centers.
- PTM backward integrates buyer and consumer product insights for the benefit of Sellers, to enable them craft their business strategy accordingly. We have a strong commitment to commercial controls and ensure fullest compliance thus protecting stakeholder's interest.
- At the end of the day, PTM assumes the role of Business Partners for our Sellers and Buyers.
Our Value
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- Producers
- Brokers or Auctioneers
- Buyers
How we add value to Producers
* Advise on Quality and Manufacturing - raising the ‘quality bar’ is the end objective
* Advise producers on Market fundamentals - Crop, consumption, Exports, Buyer quality needs, price trends and extending scenario planning options to enable sellers take the right business decisions.
* Valuation of Tea - done by qualified tasters based on quality and the supply - demand equation. This enables the seller to determine his position on the quality - price grid.
* Marketing the Tea - through the auction and private channels thus acquiring for them the best prices and reliable portfolio of buyers.
How we add value to buyers
* Source from producers, the tea required for blends, packeting or mere trading.
* Tea valuation – of teas being offered for sale, thus giving them a guideline for economic sourcing.
* Data mining – sharing of relevant data with buyers, thus facilitating management decision making.
Why we feel we add value
PTM is the largest broking firm in South India and amongst the top four in North India.
We have manufacturing expertise in ALL origins and style thus our producer gets the benefit of our versatile tea knowledge . The buyer gets his desired quality at optimum prices. PTM has leadership in Private Sales/alliances with major buyers who supplement their Auction purchases through private sales. This ensures a win-win situation for all stakeholders.
PTM offers flexibility of marketing channels to our sellers, with our presence in all Auction centers.
PTM backward integrates buyer and consumer product insights for the benefit of Sellers, to enable them craft their business strategy accordingly
We have a strong commitment to commercial controls and ensure fullest compliance thus protecting stakeholder's interest.
At the end of the day, PTM assumes the role of Business Partners for our Sellers and Buyers.